New Beginnings
Spring is a time for new beginnings and reflection. The traditional Easter and Passover holidays focus heavily on those themes. This year, even Ramadan which starts 11 days earlier every year, begins in April.
What a time to spend in a deeply reflective state, wondering about what your future will look like, and how much of your past behaviors you want to bring with you.
From a business standpoint, I think we're learning a lot about which activities are "essential" and who needs to carry them out. We've had to look at our businesses and processes very carefully, and some people who have not always been appreciated are going to start to be recognized a lot more.
Most businesses will not look the same when we come out of this. There will be a lot of rebuilding going on, but a fresh start means that companies don't need to be built the same way. When the times were good and growth was outrageous, some companies needed to put people in positions that weren't necessarily good fits for them. Will those same people be put in the same positions? For that matter, does every company want to be as big as it once was, or is this an opportunity to scale back, refocus on priorities, and maybe be more profitable with less infrastructure and overhead?
My business is becoming much more focused. I'm recognizing what I'm uniquely suited to do, and who I really like helping (you may recognize those as the first two Forgotten Fundamentals of Prospecting). My messaging has become sharper, and my product offerings are beginning to pivot to reflect the best ways I can serve those companies and individuals.
I think there are a lot of people reconnecting with their families. I think they're recognizing some of the things they'd been working hard for that they may not have been taking the time to enjoy. Fear of missing out (FOMO) has crept into society so much as of late, I wonder if this experience is increasing or decreasing it for you.
Personally, I don't miss golf as much as I thought I might. Oh, I still can't wait to play, but I'm more clearly recognizing where it falls on my priority list. What I miss more than I thought I would, is being able to cook what I want when I want to. I can't just run to the store and get the random ingredients I need to make a big meal on the weekend, because it's hard to know what will be available. It takes a lot more planning to do that nowadays, and it gives me a glimpse of what it's like for people who don't usually have the same options I do.
What are you thinking about? How are you using this as an opportunity to pivot your strategy or change the way you go about your business? Are there bigger things in your life that you're taking note of? Are there old habits that you're shedding, and new disciplines you're beginning? Join the discussion in the Rethink The Way You Sell Community.
Whatever spring holiday you celebrate, I hope it means as much to you this year as it always has, even if you can't physically be as close to your extended family as you normally are.
Jeff Bajorek
Real. Authentic. Experience.
There’s a big difference between knowing how to sell and being able to. Jeff Bajorek spent over a decade in the field as a top performer. He’s been in your shoes. He knows what it will take. He can help you succeed.
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