Be Credible and Relevant: How to Build a Personal Brand that Sells

In this episode of "Rethink the Way You Sell," host Jeff Bajorek explores the critical role of personal brand and credibility in the sales process. He challenges listeners to ponder the question: Are you someone worth talking to with something worth talking about? Jeff argues that being perceived as a person of value, not just in business but also in life, can be the game-changer when it comes to getting callbacks, closing deals, and earning referrals.

Jeff also discusses how your digital footprint and reputation either validate or negate your claim to provide value in sales interactions. With anecdotes from his personal life and provocative questions that make you reconsider your own personal brand, this episode provides actionable insights into building a reputation that sticks. From earning the loyalty of your customers to the importance of trading enough value for someone's time, Jeff covers the often-overlooked aspects of the sales process that can make or break your success.