Good Enough Isn't Good Enough

Last weekend in Nashville, my wife and I were waited on by an aspiring musician. After chatting, we checked some of her music out on Spotify, and the streaming data didn't seem to match the talent. She looks the part, her music is well-produced, and it sounds like something you could hear if you turned on the radio and landed on any of a handful of stations.

She's clearly good enough (she even writes her own songs!) but isn't seeing the results she's looking for.

I see this in salespeople every day; working hard to be good enough according to the generally-accepted standards, only to get there and wonder why "success" hasn't found them.

You don't want to be in line hoping and waiting to be picked. You need to give your prospects (whether it's a new customer or a new job) a reason to pick you. You need to do things differently so you can stand out.

If it's not a series of features or some disruptive product, then it has to be the way you approach the problem or the way you sell.

The bar for "good enough" is attainable, and you can absolutely get there. It's just that once you arrive, you've got a completely different set of issues.

You never sell better than when you #SellLikeYou.